When it comes to building your website, do you feel like a deer in the headlights?
From our years of experience, we’ve found so many entrepreneurs and business owners just like you feel like a deer in the headlights when it comes to building their website. So in this blog article, we will shine a light on the Top 5 things you need to know BEFORE you build your website. This will melt away the stress giving you the clarity you need to get started!
Just like building a hi-rise, when it comes to building your website, you need to plan first, then dig deep foundations before you can start the actual building and see your website come together. So this article tackles the planning and foundations side so you are ready to rock!
Prior Planning Prevents Poor Performance!
Your Top 5 Website Planning Questions you must answer before you get started:
What is the intention or purpose of your website? What do you want your website to provide for your prospects, customers and business? This is the number 1 most important thing you need to know before you start planning your website.
2. Ideal Client
Who is your ideal dream client, your niche, your target market? This is super important as your website needs to be tailored to their tastes, likes, wants, dreams and desires.
For example, if your ideal client is a 40 years old man who has just got divorced and wants to find love again, you are going to use very different language and images compared to a website who’s ideal client is a woman in her 20’s who wants to travel the world.
Get as clear and detailed as you can about your ideal client. Are they male or female? Where do they live? How old are they? What car do they drive? Do they have kids? How many? Where do they shop? What do they like? What frustrates them? Do they have a job, a business or self-employed?
Go deep and write the story of your ideal client. Even give them a name!!
3. Ideal Client Caterpillar and Butterfly State
Caterpillar (Before) State – Before your prospect comes to you, they are in what we like to call the “Caterpillar” state. This is the Pain / Problem / Challenge / Frustration / or Need your client has BEFORE they need your product or service.
Butterfly (After) State – This is the Dream / Desire / Pleasure state your client will be in AFTER they have used your product or service. How will they feel? What are the benefits?
So in essence, your business, product or service will take a caterpillar and transform it into a butterfly. It’s super important to identify both these states to ensure you are speaking the same language as your clients. Before they come to you, they speak Caterpillar. So if your marketing language is butterfly then you may miss them all together as you are not speaking their language!! You need to speak Caterpillar. A caterpillar doesn’t know what its like to be a butterfly because they have not experienced it as this is the “transformed” state. So you must think and speak in a language that your caterpillar will understand!!
4. Why should your ideal client buy from you?
This question is designed to help you get clarity on your point of difference. Often in business, we find business owners offering something amazing and truly unique, yet it’s like the worlds biggest secret that no one knows about. So this is about setting you apart from the competition so that your clients will ONLY want to deal with YOU!
Why should your ideal client buy from you rather than:-
- Buying from your competitor
- Doing it themselves
- Doing nothing at all
What do you do that is special or unique for your clients?
How do you go the extra mile?
5. Branding Style Guide
What are your core branding qualities?
So if someone was to describe your brand in 3-5 words, what would they say? For example, consider these brands – Ferrari V’s Mazda. Maccas V’s Nike. Emirates V’s Jet Star Now consider your brand compared to your competitors.
Do you have a style guide?
Your style guide has all your branding qualities and brand requirements listed in one document to ensure brand consistency. Your style guide should include your logo, brand colours, standard fonts, logo fonts, how your logo should be used, standard document template, website and social media graphics components, etc to ensure that your brand has a consistent look and feel.
In addition to these Top 5, you should also have:-
- Your Logo
- Your Branding Colours
- Your Domain Name (We suggest GoDaddy or Crazy Domains)
- 3 Competitor Reference Websites including what you love and don’t love about each.
- Your story! People do business with people and everyone loves to get to know you and the best way to do this is to share your story! So what is your back ground? How did you get into the business you are in? Why are your passionate about what you do?
- Your FREE OFFER so you can add massive value to your prospects so they can experience working with you and of course fall in love with you and your business and want more!
- Your irresistible offer – After your prospect has downloaded your free offer, what comes next? What can you offer them that is so irresistible they have to buy it?
When you choose to partner with No Stress Websites, we can guide you through each of these steps… no stress!! Your website should be a lead generation machine bringing you a never ending supply of HOT excited leads who want to do business with you!!
Are You Ready To Take Your Business To Another Level?
Click this link to take the next step so we can help you shine online!
“Are you speaking the same language as your ideal clients?”
The number one reason why most marketing doesn’t work is because you aren’t speaking their language!!
Your purpose is to take your client from State A, let’s call this the caterpillar state and with your product or service get them to state B, let’s call it the butterfly state.
So if you are marketing to butterflies and speaking butterfly, how on earth can a caterpillar understand?? You need to speak caterpillar to attract a caterpillar!!
The core foundation to being successful in your sales and marketing is Conscious Compelling Communication! Most marketing doesn’t work because you are not speaking the same language as your clients!
In fact most marketing is more about your business name, logo and the technical details of your product or service – quite frankly… Your clients DON’T CARE!!
All they care about is “WIIFM” what’s in if for me. What do I get and how is this going to benefit me and make me feel?
Your clients FIRST need to know, like and trust you and they want to know that you understand them. You get them. You know what they are going through. You feel their pain. You care about them and you are the best exact person to help them with a solution that is perfect for them.
Most businesses get so caught up in marketing all the details and features of a product, program or service, however the challenge with that is your potential clients “don’t know what they don’t know” so when you start talking butterfly to a caterpillar, its a completely different language that is going straight over their heads and they don’t even get what you are talking about!
“Market to what people WANT and then give them what they NEED!”
The BEST BEST BEST way we know to have your prospects fall head over heels in love with you and be a long term loyal customer that refers to you is to first ADD VALUE with a FREE offer!! Create an irresistible free over that adds a TON of VALUE to your client BEFORE you even ask them to buy from you!!
Once they have experienced working with you, if you have already added massive value then they will want more!!
What FREE OFFER could you give to your clients? It could be an Educational Training Video, an e-Book, an online course, a report, a checklist, a clarity call, your imagination is the limit!
Just make sure your free offer ADDS MASSIVE VALUE, has a high perceived value and ideally a low or no cost to you. AND of course you also need a Call To Action with an Irresistable Offer at the end!
For more information on How to craft your Kick Ass FREE OFFER, that has your clients fall in love with you, adds massive value and creates a never-ending stream of sales and referrals, click the button below to download your free training and Free Offer Checklist!
According to Arslan, our Chief & Guru of anything Geeky & Techy, The number 1 mistake people make with their new website is that they don’t get the best content, specifically visuals /images for their website. As a web developer, I always try to understand your business as best as I can and find the best suitable content and images. However I still need to hear from you, the business owner, your thoughts, feedback on the design and layout of the website to constantly improve it and make it perfect for you and your business needs.
1.Provide clear details of your business with at least 3 similar or competitor businesses reference websites. It makes it super easy to understand everything. When you partner with No Stress Websites you will be asked to complete a detailed Questionnaire so we can best understand your business, your business point of difference and branding qualities so we can showcase this and instantly build trust and rapport with your customers. In our experience, we have found that this exercise in itself is very insightful for business owners giving them clarity.
2. Provide visuals/images which you think are best for each web page. We highly recommend getting some professional images taken of you, your business, your customers and products. That way you own the images and they are the real deal!
3. Provide feedback as much as possible so that the developer could know which areas to improve and how to transform the initial version of the website into something awesome. Your website is like a piece of art and it’s our job to turn your vision into reality. At No Stress Websites, we want you to be 100% happy and fall in love with your website!! We will ask you for your feedback at each step of the way and we are not happy unless we know you are!!
At No Stress Websites, we love to build websites, its what we do! Just like as a business owner, you are passionate and a professional at what YOU do. So your website creation is a collaborative process. It’s our job to extract the right information from you so that you can shine online.
Launching your first business takes courage! Yes its exciting, but it can also be scary at the same time, putting yourself out there in the world wide web for all to see. We understand and take the stress out of this process guiding you each step of the way.
Are You Ready To Take Your Business To Another Level?
It’s super simple! Click the button belo to take the next step and let’s launch your new website…No Stress!